Dollars estimated increase in product sales
Potentially reached on Instagram
Potentially reached on Twitter
BelliWelli boosted engagement and maximized their reach by placing bulletins in trendy, high-traffic areas like the Westside as well as freeways in Los Angeles.
BelliWelli utilized simple yet highly effective bright pink creatives that read “Hot girls have IBS” and included a phone number for viewers to text. This feature furthered their engagement as audiences who texted the number received a message asking for a photo of the viewer in front of the billboard which would earn them a freebie.
Due to the playful and relatable nature of BelliWelli’s creatives, photos of the billboard were shared all over social media like Twitter, Tiktok, and Instagram. Influencers and celebrities also shared these photos, including Camila Morrone who posted an image of herself in front of the billboard to her 3.1 million followers on Instagram.
United States
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